by Prafulla | Jan 30, 2025 | Business, Business Strategies, career, Marketing
Build Your Personal Brand: A Guide for Entrepreneurs Posted on Introduction In today’s digital world, having a strong personal brand can be the difference between blending in and standing out. Think of your personal brand as the image or feeling people get when...
by Prafulla | Jan 17, 2025 | ecommerce, Business, Marketing
Choose a Shop Name That Customers Will Love and Remember Posted on Last week, I was having chai with my neighbor who wanted to start a tiffin service. “I’ll just use my surname – Sharma’s Tiffin,” he said. I smiled and asked, “How...
by Prafulla | Jan 2, 2025 | Business Strategies, ecommerce, Marketing
AI-Driven Personalisation: The Secret Sauce for Boosting Sales in 2024 Posted on Introduction: Who would have imagined in 2020 that we could read our customer’s minds. Today as we are in the year 2024, there have been some intense changes in the e-commerce...
by Aravind | Dec 27, 2024 | Business Strategies, ecommerce, Marketing
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail Posted on To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation...
by Prafulla | Dec 19, 2024 | Social Media, ecommerce, Marketing
Social Selling Strategies for 2024: How to Leverage TikTok, Instagram, and Pinterest for Your E-Commerce Business Posted on A lot of people are now running an online store in 2024, but most of them are not aware that conventional ads aren’t the most effective...
by Aravind | Nov 29, 2024 | ecommerce, Business, Marketing
How to Sell Jewellery Online in India: A Step-by-Step Perfect Guide for Young Entrepreneurs Posted on Consider this: the article features a breathtakingly beautiful piece of handcrafted jewellery, crafted by a select few, for which thousands are now vying. The...
